TV commercials can be a very effective form of advertising, some can even be really inexpensive to produce, however if done wrong they can quickly become an expensive waste of money.

• Get Noticed – With only a few seconds to get noticed your video needs to be fast moving and attention grabbing (if you are using your standard promotional video you may be missing prospects. Traditional, even short promotional videos, are sales tools designed to sell the product on its own a tradeshow video needs to be more like a commercial designed to grab the interest of prospects over the noise of all the other distractions and bring that prospect to you)

• Show Your Company Name – Either repetition or a constant logo on the screen, don’t let them forget who you are.

• Let Them Know What You Do - If its hard to explain what you do in a short format then show the results, keep it simple here detailed explanations are best saved for face to face where you can explain and answer questions.

• State Your Best Benefit – Preferably one that makes you different from the competition. Give a prospect a reason to stop by.

• Keep It Simple – You can’t explain everything your product or service can do on the side of your both, and if you can you either have the most simple and perfect product or you used a font size way to small to be read by anyone.